22+ Years Digital Marketing
Not theory. Built businesses. Scaled companies 1 to 100+ employees.
When someone asks ChatGPT for a professional, does it recommend you by name? Or do you show up in a generic list with 20 other practices? There's a difference. And it's costing you clients.
I'm Jerry. I fix this for practices that can't advertise what they actually do: medical clinics restricted by FDA regulations, wealth managers bound by SEC rules, law firms with professional advertising limits.
My CITE Framework gets you recommended by name. Current rate: 18-26% of AI queries. Most practices? Zero.
2004-2008. Early SEO. I watched it happen. I was running my own business, scaling from 1 to 100+ employees. Paying SEO vendors who helped me rank on Google. I learned from that experience, and now am putting it to good use.
Now it's happening again. AI search. Same first-mover window. Same 60-90 day advantage. This time? I'm not sitting on the sidelines.
22+ years of digital marketing. Multiple companies built and sold. I understand what actually moves the needle for service businesses facing many restrictions. But you CAN be recommended by ChatGPT when someone asks for help. That's the gap. That's what I fix.
Not theory. Built businesses. Scaled companies 1 to 100+ employees.
18 months of testing. The methodology that gets practices recommended by AI.
Healthcare, Wealth, Legal. I know the compliance constraints.
I've built and sold companies. I understand what moves the needle.
SEO chases rankings. AEO wins recommendations. Different game. Different signals. Here's what AI platforms check before recommending you by name:
Are you present across platforms AI trusts? Not spam directories. Real authority: review sites, professional associations, industry publications, specialty platforms AI actually scans. No coverage? You're invisible, even if your website is perfect.
Your services, specialisations, credentials, locations: can AI read them? Or is everything buried in paragraphs, PDFs, and images AI can't parse? This is the #1 factor. More important than backlinks. Most practices fail here.
Credentials. Certifications. Reviews. Awards. Years of experience. The specific markers that separate you from the noise. "Board-certified + 500 procedures + ASPS member" gets recommended. "Experienced surgeon" doesn't.
Does AI know exactly what you are? "Fee-only fiduciary specialising in retirement planning for tech executives in Seattle" is clear and specific. "Wealth Management" is noise AI ignores.
Current client AI recommendation rate. Your competitor? 2-4%. Most practices? 0%.
Articles per month. Human-reviewed, never auto-published.
Until results. This is a race, not a marathon.
GLP-1 / Weight Loss Clinics. Plastic Surgery. TRT / Hormone Therapy. Med Spas. Specialty Practices.
RIAs (fee-only, fiduciary). Wealth Management Firms. Retirement Planning. CFPs & Investment Managers.
Estate Planning Attorneys. Personal Injury Firms. Family Law Practices. Tax Strategy & Accounting.
"Hi, how much do you charge?" "What's included?" "I'm calling 10 places to compare..." They found 10 businesses on Google. You're name #6. They compare the only thing they can: price. Conversion rate: 10-15%.
"Hi, ChatGPT recommended you. I'd like to schedule. Do you have anything this week?" No price interrogation. No "what's included?" AI already explained. No comparison shopping. They already decided. Conversion rate: 30-45%.
Right now? Easy to break in. Most practices only show up for name searches. A handful dominate the help-seeking queries where AI recommends by name. You can be that handful. Today.
6 months from now? 10-15 practices per market will figure this out. You'll be fighting for scraps. 12 months? First-mover advantage gone.
The practices getting recommended aren't smarter than you. They just moved first.
I'll run live AI queries specific to your specialty and city. You'll see exactly where you appear and where you don't. 20 minutes. No pitch. Just data. I only run 5 of these per week.